Pendaran in Business Week

Business Week featured our workshop in an article by Ashlee Vance.

In a conference room in Ann Arbor, Mich., an ex-Marine turned helicopter mechanic introduces himself to the assembled group: “Uh, my name is Tinker Bell.”

He hasn’t lost his mind. He has been forced to give up his identity as part of a novel worker-training program conceived by Hossein Nivi, an Iranian-born mechanical engineer and 25-year Ford (F) veteran. In his last role at the carmaker, Nivi developed a worker-training simulation in which trainees work at a calamitous, pretend factory and try to accomplish tasks while actors strive to make life horrible.

The full article lives behind Business Week’s paywall, so we’re offering the entire article by clicking here.